blog archive

April 27, 2017

Every April, something magical happens in the heart of the California desert. Legions of music-lovers, armed with flower crowns, fringe, and flowing floral dresses, descend on Indio, CA, ready to get down and rock out. We’re talking about Coachella, the mother of all music festivals, which runs over two consecutive weekends each April. This year, the party started on April 14.

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April 14, 2017

In 2020, it’s estimated that CPG and consumer products and brands will spend a whopping $10.26 billion on digital advertising. Yes, you read that right. $10.26 billion! This means that many CPG advertisers are shifting away from traditional media programs and betting big on all things digital.

But, in a world where 2.5 quintillion bytes of data are created daily and consumers are bombarded by legions of digital campaigns, how do you ensure that your message stands out and reaches and resonates with your target audience? Whether you’re running video ads, social ads, or programmatic display ads, the four Rs of marketing still apply: you have to reach your consumers at the right time, in the right place, in the right context, with the right message.

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April 04, 2017

Reach. Engagement. Action. Oh my! These are just a few of the typical key performance indicators (KPIs) associated with ad campaigns. And, when it's time to analyze performance, there are a number of factors that can influence the strength of these metrics. From my perspective, one doesn't get as much focus as it deserves: creative. Many people assume design can’t be measured quantitatively, but with measurement playing a large role in mobile advertising campaigns, why not take a stab at testing and optimizing your campaign’s creative to learn more about what resonates with your audience?
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