blog archive

September 25, 2016

All mobile isn't equal, and A/B testing is essential in maximizing campaigns results. Think about it: Facebook mobile video is mostly consumed with the sound off, and Snapchat mobile video is vertical, not horizontal. Therefore, when creating a mobile campaign, concepts of format, location, and AVOC (audio visual on complete) need to be tested and evaluated. Here are five ways to A/B test in an "always on" iterative process.

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September 22, 2016

If your business is digitally driven, hopefully you took a look through comScore's 2016 US Mobile App Report, which was released this week. While the growth of media time spent in-app comes as no surprise to anyone with a smartphone, it's helpful to have comScore's industry-leading view of consumer patterns. It's also satisfying to verify many of the things that we make assumptions about based on our own media use.

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September 20, 2016

There's a $22 billion opportunity to reach consumers on their mobile devices, KPCB's Internet Trends 2016 report shows (check out slide 45), so you'd best be putting your ad spend into mobile marketing. But mobile is a vast and complicated beast. Brands and marketers need to know, not only the ins and outs of how each mobile platform works, but also how consumers interact with them. Understanding mobile trends among consumers can help you tailor your ad spend accordingly.
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September 15, 2016

Where in the world is the best place to be a driver? And where is it...less enjoyable to be behind the wheel? 

This week, Waze released its second annual Driver Satisfaction Index, which analyzes the driving experience of millions of monthly active Waze users in 38 countries and 235 metros to create a single numeric score, from satisfying (10) to miserable (1). While Waze has more than 65 million monthly active users globally in 185 countries, the study focuses on countries and metros with more than 20,000+ monthly active users to ensure data accuracy and fair market comparisons.
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Every four years, brands have the chance to celebrate the world's largest sports happening by connecting with engaged consumers and athletes. Olympic events are watched by millions of people worldwide, so it's also an opportunity to give attention to innovations in communication and consumer behavior.
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September 12, 2016

Before you can launch a location-based geomarketing campaign, it's important to understand the the technology behind it. GPS, Wi-Fi, and IP address targeting each tap into mobile devices in different ways, but when you keep all three in mind, you can create a robust campaign using the data and technology to your advantage. Here's what you need to know about the component parts of the technology underpinning geotargeting for mobile.
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September 08, 2016

Like smartphones, mobile user statistics need upgrades. That's because, as phones evolve with new content and technology capabilities, so do the habits of those who use them. Marketers who don't keep up with their targets' changing behaviors put strategies and investments at risk. So, with that in mind, here are some trends you need to know about today.
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September 07, 2016

We all know the legendary quote attributed to marketing pioneer John Wanamaker: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half."

Marketers are solving this problem by becoming savvier with attribution, but there still is this concept of "branding" that we struggle to turn into numbers. Brand recall is something that can help quantify whether your brand actually sticks with your audience; it refers to consumers' ability to correctly generate and retrieve your brand in their memory.
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September 01, 2016

Today, location-based marketing is practically a prerequisite for every marketing campaign, and a celebrated one at that. According to the 2016 LBMA Global Location Trends Report, 77 percent of marketers consider location data a valuable part of their marketing strategies. Not too long ago, though, "mobile location-based services" was hardly more than a concept.
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