blog archive

August 31, 2016

Despite talk of online retail's rapid replacement of brick-and-mortar businesses, most retail sales in the United States still take place in a physical store—but don't be fooled into underestimating the role the Internet plays in those sales. According to a Forrester study reported on by Mobile Commerce Daily, mobile influenced more than $1 trillion in retail sales in 2015, and the majority of these purchases happened in-store. Mobile marketing has a place in nearly any strategy.

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August 25, 2016

If you want to prove the value of your location-based marketing campaign, you need a way to gauge its performance. The right key performance indicators can help marketers sort though all the data to determine success—but what are these magical KPIs? Here are five key KPIs for you to keep in mind during your campaigns.
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August 22, 2016

Hot, new tech trends are influencing the future direction of advertising more dramatically than ever before. From the rise of personalization technology to the dawn of virtual reality advertising, marketers need to understand how the latest technology developments shape today's landscape. Here's a closer look at what you need to know and how today's biggest ad-tech trends are influencing future brand advertising strategies.
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August 18, 2016

For all the data surrounding consumer behavior, and the increasing strength of predictive analytics, brands still struggle to ensure they're in the right place at the right time—that is, meeting targeted consumers in the tiny "mobile moments" sprinkled throughout any given day.
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August 15, 2016

Two-thirds of marketers in a recent IAB study said that location-based marketing was the most important trend of the year. Location-based promotions provide a natural way to engage mobile users, prompt immediate conversions, and personalize your customer experience. These promotions allow you to push content or notifications such as coupons or product information to users. It can be a great way to connect with prospective customers, but how do you determine if location-driven marketing is right for your business? Here are some questions to ask yourself to help figure it out.
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August 09, 2016

Marketing to Parents 101: Mobile is now an essential element of your back-to-school campaign. Nearly 70 percent of respondents to a Bizrate Insights survey plan to use mobile devices to research back-to-school products for the new school year, reports eMarketer. And 40 percent said they'd use their devices to compare prices, look for coupons, and read product reviews—all while in a store. Forty-eight percent of respondents also said they would use a mobile device to purchase products.

Ultimately, marketers who want to influence the purchasing decisions of parents during the year's second-largest retail season need to be where they're making those decisions, and that is increasingly on mobile.
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August 08, 2016

"The surprise is half the battle. Many things are half the battle—losing is half the battle. Let's think about what's the whole battle." Of course, this is a great quote from the modern-day classic movie The Untouchables, but it could equally apply to investment strategies with modern-day programmatic media. This article will discuss fighting the "whole battle" for programmatic—be it mobile marketing strategy, programmatic out-of-home (OOH), linear TV, radio, mobile, display, or what have you. Every battle needs to start with a pragmatic first step, and this article will review a simple and inexpensive technique for boosting an OOH campaign with a programmatic mobile strategy.

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August 04, 2016

There's no question that the subject of capitalizing on Pokemon Go has been circulating the inbox of every major brand's marketing team alias this month. The new gaming app is huge: initial reports say almost six percent of Android users played in a single day when it launched, according to AdvertisingAge.
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August 01, 2016

Out-of-home advertising grew by 3.3 percent in Q1 2016, reports the Outdoor Advertising Association of America, and the category skyrockted to a spend of $7.3 billion in 2015. OOH is benefiting enormously from technology and helping to invigorate digital marketing. All kinds of ad campaigns can benefit from an OOH tie-in, but since this is the time of year when brands are cooking up back-to-school ads, here's a look at three out-of-home advertising tools you can use to ace your location-based back-to-school campaigns.

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