blog archive

April 29, 2016

Like many other brand marketers, agencies, and media owners, Ad Week Europe was a critical time for Waze. We officially launched our ads platform in the UK and contributed to industry knowledge sharing by hosting a seminar on location-based advertising.

But with over 200 seminars across the four day event at London's Picture House, there was lots to learn from other participants about what's cutting edge in the advertising landscape. And the lineup was pretty stellar too—with ad-land heavyweights such as Sir Martin Sorrell, Google's Matt Brittin, and BBH's Sir John Hegarty rubbing shoulders with celebrity speakers including Dynamo, Bernie Ecclestone, and real-life heavyweight boxer David Haye.
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April 20, 2016

We've all been there: Someone shows you a few pictures or asks a few questions, and then you end up picking the exact card that they have in their back pocket. How do they do it? How do they trick your brain into picking that seven of hearts without ever showing you that card? Some call it magic; however, there is a science behind it called priming. Priming is a powerful way to use stimuli to influence people around you, and it is a huge asset in the world of advertising.
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April 14, 2016

At Waze, we are constantly analyzing trends based on the driving behavior of our users. We look at data around where, when, and how often people are driving, so we can both improve our product and deliver useful insights to brand partners.
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April 08, 2016

In his now-famous remark, Philip Kotler eloquently sums up a central challenge all marketers face: "Marketing takes a day to learn. Unfortunately, it takes a lifetime to master." At a time when the marketing landscape is shifting more swiftly than ever, it's imperative that marketers stay abreast of new technologies, trends, and tools. The following are three of the best marketing books that examine the industry's evolving frameworks and concepts.
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