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January 18, 2017

If driverless cars are the future (as they seem all but certain to be), OOH advertising could soon undergo a total transformation.

Freed from the burden of paying attention to the road, drivers and passengers will become a captive audience for mobile and out-of-home advertising. Out goes the steering wheel and dashboard, in comes a screen—and with it, a new way for brands to get their message out.

Indeed, driverless cars could spur an OOH renaissance, amplifying an evolution that is already under way thanks to mobile technology and location data. Driverless cars could hasten the proliferation of smart, geofenced billboards that can tailor messages down to the individual level. Meanwhile, other smart devices—from smartphones to Internet-connected appliances—could become an integrated component of OOH messaging.

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January 13, 2017

Mobile SEO strategy is different from desktop or laptop strategy because of the way people interact with their mobile devices. They've redefined our way of living: they're the first thing we grab when we wake up, and the last thing we see before we go to sleep. There's a strong emotive connection between user and device that shapes our lives and our thinking. We collectively assume that, as long as we have enough battery power and good reception, we should be able to instantly solve any question. Consider how hard it would be today to decipher directions, coordinate calendars, or find facts without a mobile phone or tablet.

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January 10, 2017

With the new year upon us, it's time to dig into some 2017 location-based marketing trends. More and more smartphones are entering the market—eMarketer projects that there will be 2.32 billion smartphone users worldwide in 2017—and that means more sensors and location-awareness capabilities to take advantage of.
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January 05, 2017

CES is upon us, providing an opportunity for marketers to immerse themselves on the latest tech trends. Read on to find out how location-based marketing will play a role this year.
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January 03, 2017

As we enter a new year, it's time to look back at the major 2016 location-based marketing trends. What's changed since 2015, and how should marketers reflect these changes in their location-based efforts today?

Attribution Is Where It's At
In the early days of mobile advertising, marketers were excited simply to be able to reach consumers on their smartphones when they passed through a specific area by setting up a geofence. As targeting advanced, brands could serve ads to consumers based on their historical location data, or combine that data with real-time location, demographic information, and more.

But in 2016, we saw a decisive shift in the way marketers made use of location data. Now, it's not just for targeting consumers; it's for determining if consumers who saw an ad actually made a visit to a particular store.
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