In 2020, it’s estimated that CPG and consumer products and brands will spend a whopping $10.26 billion on digital advertising. Yes, you read that right. $10.26 billion! This means that many CPG advertisers are shifting away from traditional media programs and betting big on all things digital.
But, in a world where 2.5 quintillion bytes of data are created daily and consumers are bombarded by legions of digital campaigns, how do you ensure that your message stands out and reaches and resonates with your target audience? Whether you’re running video ads, social ads, or programmatic display ads, the four Rs of marketing still apply: you have to reach your consumers at the right time, in the right place, in the right context, with the right message.
April 14, 2017
April 04, 2017
Reach. Engagement. Action. Oh my! These are just a few of the typical key performance indicators (KPIs) associated with ad campaigns. And, when it's time to analyze performance, there are a number of factors that can influence the strength of these metrics. From my perspective, one doesn't get as much focus as it deserves: creative. Many people assume design can’t be measured quantitatively, but with measurement playing a large role in mobile advertising campaigns, why not take a stab at testing and optimizing your campaign’s creative to learn more about what resonates with your audience?