blog archive

February 22, 2017

Jack-In-The-Box may have the best late night ads, but where are Wazers actually going to beat hunger? The answer? It depends. Read on to learn who owns the night across the country.
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February 17, 2017

Marketers are increasingly incorporating geolocation into their mobile efforts, but there's still room for improvement, according to new location insights from the MMA (Mobile Marketing Association).

In one MMA survey of 400 respondents, 96 percent of participating marketers said they see location data as a key component of mobile strategy, and 90 percent of agencies agreed. While there's less consensus when it comes to how they're using location data, one application emerged as a clear favorite: real-time location-based advertising.

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February 13, 2017

Love may be a mystery, but Valentine's Day trends from Waze make this romantic holiday more predictable for brands seeking to influence the purchasing decisions of lovestruck Americans.
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