The Road to Fitness in 2017

Each holiday season, marketers can look forward to a few months of predictable shopping behavior and navigation trends. This year, right on cue, shoppers made their way to supermarkets in the run-up to Thanksgiving Day and flooded retail storefronts on Black Friday. And, as we enter the first week of January, we expect consumers to start hitting the gym in pursuit of their dreams of improved health and rock-hard abs in 2017. As we wrap up the holiday season, we take a look at the navigation habits of these fitness-focused "resolutionaries" and share some insights to help you capitalize on consumers' unusually high motivation.

2016 Location-Based Marketing Campaigns That Made Geolocation Shine

Geolocation is transforming the advertising industry, and as a number of 2016 location-based marketing campaigns demonstrate, marketers are taking innovative and diverse approaches to reach on-the-go consumers.

Using Year-End Car Shopping Trends to Fuel Your Marketing Strategy

All marketers understand the value of knowing not only who is buying their products, but also when consumers are making purchases and how their foot traffic stacks up against the competition. But have you ever considered leveraging data from other businesses, or even other industries, to hone your location-based marketing strategy? Unless you're in the biz, you probably wouldn't give a second thought to year-end car shopping trends, but they stand to enlighten more than just the people selling cars. Nearly all consumers start their research online, so connecting the dots between the device and the dealership is more important than ever.

Shoppers Eating Out During the Holidays: Are You In On the Dining Madness?

If tradition holds, consumers can be counted on for at least two things this holiday season: shopping and dining out. Yes, when those Christmas songs are playing and that mistletoe is swaying, Americans are shopping up a storm—and stopping off at restaurants while they're at it.

Holiday Insights: How Brands Can Make the Most of Last-Minute Holiday Shopping Trends

Shopping, holiday travel, and snow—just a few of the many reasons why roads in the United States tend to be busier than usual in December. For savvy brands, this influx in traffic represents a wealth of opportunities to reach customers and influence their purchasing decisions.

By digging into Waze navigation data from last year, we discovered patterns that may help brands focus their marketing efforts, connect more powerfully with their consumers, and make the most of this December's shopping extravaganza. And, if you're planning to squeeze in some last-minute holiday shopping, these insights could also help you beat the crowds..